Gareth Davis Sr, Gleaner Writer
Two of Jamaica's most prolific cultural acts - Chuck Fender and I-Octane - are slated to headline the 13th staging of the Boston Jerk Festival.
According to organisers, having the two superstars on board is a signal that the Sunday, March 31 event will be the biggest on the Easter weekend, and one not to be missed for local and overseas patrons.
"The signing of these two major cultural acts is an indication of the direction the Boston Jerk Festival is going," explained Camille Miller, the event's senior marketing manager.
"I-Octane is undoubtedly one of the biggest names in reggae today and Chuck Fender has a body of work that speaks for itself. We consider both of them the future of the music industry and it's only fitting that they will be gracing the stage of what is shaping up to be the biggest culinary event in the country."
Miller said that as part of the family-oriented theme, other entertainers booked for the event include Jimmy Riley, Tinga Stewart, Hero, Dada, PZ, Ernest Wilson, Cornel Campbell and Eddie Fitzroy.
ONLY THE BEST
According to Miller, Boston Jerk Festival will be assembling the greatest jerk vendors on the planet, noting that this will be a major draw for overseas-based media entities and patrons.
"Our press launch will not be until Friday and already we have been getting a lot of calls, especially from overseas," she noted.
"Neira and Associates, a reputable multimedia organisation out of Vero Beach, Florida, will be sending down a film crew, and we have been fielding calls from several other international outlets expressing similar sentiments.
"We did not sit on our laurels following the successful staging of last year's event.
"We went on all the social sites, including YouTube, with pictures and videos of the event, and we also followed up with all our overseas contacts. We have always believed that Brand Boston is one of Portland's biggest assets and something that could be used as a catalyst to promote the destination."
Miller said she was also heartened by the heightened interest from sponsors, adding that there was every indication the Boston Jerk Festival would live up to its name.