Fri | Jul 3, 2015

Spotlight Productions takes the limelight

Published:Monday | March 4, 2013
Shaw
DJ Bounty Killer (centre), shares a light moment with Miss Universe Jamaica, Chantal Zaky (left), and Kingston, an international model, during The STAR Awards held atop the Gleaner Roof Garden, recently. - Anthony Minott/Freelance Photographer
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Spotlight Productions and Lighting Concepts was initially conceptualised by Miss Jamaica World 2007 runner-up, Jody Shaw, who sought the technical assistance of business executive Naurice Haynes to breathe life into her vision.

Now, the Shaw-Haynes duo has moulded the company into one of Jamaica's leading event management companies.

Having been involved with hundreds of productions over the years, such as the annual ATI series, 'Dancin' Dynamites', the Emancipation Jubilee, Jamaica Day Celebrations and most recently, The STAR Awards show, Spotlight Productions has a wealth of experience under its utility belt and the company is not looking to slow down anytime soon.

Shaw and Haynes, the co-directors of the company, revealed to The Gleaner that the biggest event they have been involved with so far is most likely the Emancipation Jubilee, as they were left with the giant task of providing almost the entire production services.

Even so, the fearless duo still believe that that parties are a more daunting undertaking.

"We find doing parties most difficult as it involves interacting with promoters who have little or no experience in what it takes to execute a successful event. Often times, we have to write off unpaid balances as a result of the failure of some of these events," they told The Gleaner.

To produce such an event, they revealed, is not a simple task. After meetings with the stakeholders to ensure that every aspect of their expectations is clearly understood, the real work then begins and the two business partners have to put together the perfect team to ensure everything runs smoothly.

clever move

Several years ago in a canny corporate takeover, the Spotlight team acquired Flawless Productions as the former owner decided to pursue other ventures.

This clever move led to the broadening of Spotlight's clientele, but according to Shaw and Haynes that was only a part of the prize.

"There has been a significant improvement in the standard of our services as we have been able to harness the fusion of talent to which both companies have been exposed. Our intake has therefore increased exponentially," the business aficionados revealed.

For a large scale event, Spotlight and Flawless Productions will employ as many as 20 individuals according to Shaw and Haynes. These individuals are then supervised by their senior technicians, whom the co-directors claim have become household names among promoters and partygoers, further bolstering the company's reputation.