Telecommunications giant LIME has copped gold in the advertising industry's regional award for its popular 'Value Every Moment' commercial.

A first for the company, the brand secured the prestigious ADDY gold award in the television category and silver in the radio category.

The company was also awarded another silver medal for its recent Christmas jingle.

Presented by the Caribbean Advertising Federation, the ADDY Awards recognise creative excellence across all media categories.

The 'Value Every Moment' commercial reigned the LIME brand in Jamaica and across the region last year and features international recording sensation IEye.

The catchy television commercial received rave reviews by the general public as LIME reported an increase in its mobile-subscriber base of over 100,000 and a massive upswing in its brand affinity.

"As the region's value brand, our goal is to delight our customers through our messages and products. The entire LIME team is delighted to be recognised by the industry as we continue to strive for excellence. We thank our agency partners for their great work," said Grace Silvera, regional vice-president for marketing and communications at LIME.

This year, more than 670 ADDY entries were judged from almost 40 companies from the region.