Amid queries from legions of viewers globally who have in the past watched SportsMax's live stream of the ISSA Boys and Girls' Championships, the cable company yesterday announced that they will not broadcast the 2013 Champs as they do not have the rights.
The international television and internet broadcast rights for the championships have, according to SportsMax, been retained by the Inter-Secondary Schools Sports Association (ISSA). SportsMax said they were advised by letter that these broadcast rights for Champs 2013 are not being offered.
Regarding the TV broadcast rights not being offered, SportsMax's chief executive officer, Olly McIntosh stated: "It is quite unusual that for such a major event the TV broadcast rights would not be offered as the association, the student athletes and the fans lose value. In our company's history, this is the first we have experienced the TV broadcast rights for an event of this magnitude not being made available."
SportsMax, in its release, said it had provided free, live internet streaming to a global audience since 2011 and had set a Caribbean streaming record for it's 2011 coverage which saw approximately 100,000 fans of Jamaica's track & field in more than 127 countries tune in to watch what is arguably the biggest event on Jamaica's sporting calendar. Additionally, the event was broadcast live to the United States via SportsMax's sister channel CEEN TV and throughout 24 Caribbean countries on SportsMax.