Jordane Delahaye, Gleaner Writer
What started out as a national event in Australia in 2007 is now an international campaign inspiring millions of people across the globe to switch off all lights for an hour to show concern and raise awareness about environmental issues facing the planet in a bid to incite action against climate change.
On Saturday, March 23, the world will once again unite to participate in Earth Hour and Jamaicansmusic.com has pulled some fairly thick strings to organize a free acoustic concert at the Ranny Williams Centre.
"The organisers of Earth Hour approached me suggesting that Jamaica should join the movement. After all, we are the land of wood and water, so our vulnerability to climate change is an obvious reason to participate. It was a natural fit for us, so we decided to reach the people through a medium that we are known around the globe for, music. The concert features some of our most celebrated artistes who symbolise the rich organic flavour that really complements the concept of Earth Hour," Jamaicansmusic's head honcho, Alex Morrissey, told The Gleaner.
The concert will feature acts like Rootz Underground, Protoje, Jah9, SkyGrass and Jesse Royal among others.
Copycat, the event's official local printing affiliate, will be utilising its eco-friendly equipment and materials to print 4,000 tickets that will be available to the public at the Edna Manley College of the Visual and Performing Arts, Excelsior Community College and MailPac Service Ltd.
Those opting to attend the concert without a ticket will be asked to make a contribution of $500 that will be donated to the Jamaica Environmental Trust.
"The concert will be powered by very little use of electricity. We will utilise solar energy and other sources of lighting to honour the tradition of Earth Hour throughout the duration of the concert," Morrissey revealed.
The Jamaicansmusic creator also expressed that the goal of the concert here in Jamaica is to shed light on a cause that affects us all.
"Although we've put together a nice entertainment package, it is done in a way to ensure the message won't be lost. All the artistes are like ambassadors, so at the end of the day we want patrons to be cognisant of their role in conserving and preserving our natural resources that are threatened by climate change. We also hope to accumulate some funds to donate to the Jamaica Environmental Trust, a non-profit organisation that has been doing wonderful work in this area," the young activist shared.