Davina Henry, Staff Reporter
Now in its 13th year, Caribbean Fashionweek (CFW) once again doubled its efforts to effectively showcase designers so they can take full advantages of the marketing opportunities the event generates.
What started out as an event where fashionistas hobnobbed over cocktails has grown into an event that draws promising talent, industry heavyweights and hundreds of attendees.
Since its inauguration in 2000, Caribbean Fashionweek continues to grow and develop by exposing the talent and creative genius of models and designers.
Spearheaded by Pulse's chairman, Kingsley Cooper, fashionistas can look forward to new initiatives with the same great experience and vibe that is expected of the event.
The launch took place at Puls8 on Saturday with Di Blueprint Band kicking off the night's proceedings with two of their hottest singles, Baby Boo and I Can't Breathe, while patrons flocked to the front row of the runway to catch a preview of the latest trends from some of the region's hottest designers.
Over the years, Pulse has showcased the Caribbean's best designers and stylists, and this year is no different.
Patrons were treated to a sneak preview from four designers of what is to come when Fashionweek officially kicks off in June.
The audience sat in rapt attention as designs from Jae Jolly and Dani Marie from the US Virgin Islands, Zaid and Drenna Luna led a runway parade of the best in style fashion trends.
The event, which will take place from June 6 to 10, is expected to feature performances from one of the hottest international singers Kelly Rowland along with music legend Sheila Escovedo, populary known as Sheila E.
Cooper told The Gleaner that this year, CFW had expanded in every aspect with the same principle of having the Caribbean's best designers showing collections of the best models in the best environment with the best production.
"CFW has expanded itself but the basic concept has not changed. What we do every year is kick it up a notch. So if it's designers, we have the best of the designers and we add something to it. Entertainmentwise, we have Kelly Rowland and Sheila E this year, so we stepped up from last year, we've stepped up in every aspect. We also have a live series leading to the show which we didn't have before," Cooper stated.
This year, Caribbean Fashionweek will once again be held at the National Indoor Sports Centre.