Telecommunications giants LIME officially launched the new BlackBerry Z10 smartphone at the NCB Towers in St Andrew last Thursday.
The event was attended by several public figures including Andrew Holness, leader of Opposition; Damion Crawford, minister of state in the Ministry of Tourism and Entertainment; and Daryl Vaz, former information minister.
The event started at 7 p.m., and featured predominantly house music in a venue strategically decorated using colours from the branding of BlackBerry and LIME.
There was even a drink mix that represented LIME. It was, of course, blue and was offered to each patron upon entrance.
According to LIME's promotions and events manager, Nathaniel Palmer, the launch was a replica of the standard maintained on the international level.
"We saw what the launches that were held in New York and other places looked like, and we said BlackBerry is coming to this side of the hemisphere and we wanted to do it with a bang; it's a blue-and-black theme. At LIME, we are always creative and innovative, the BlackBerry executives flew down for this event and we made sure to plan everything in unison," Palmer said.
Palmer also told The Gleaner, three lucky LIME customers across the region who purchase the BlackBerry Z10 would receive the coveted opportunity to see Grammy Award-winning R&B singer Alicia keys in performance.
According to LIME's CEO for Jamaica and Cayman Islands, Garry Sinclair, the BlackBerry Z10 will give customers an elevated experience.
"As Jamaica's value leader, we are always first to give customers the world's most-sought-after devices. They also expect that we will give them the best packages and services that will allow them to work and play at a cost that they can afford. The BlackBerry Z10 on our data network will allow them to do just that and our customers know that LIME is clearly the smarter choice," he said.
The BlackBerry Z10 is the first BlackBerry smartphone to be launched with the reinvented BlackBerry 10 platform, giving technology enthusiasts a powerful and unique mobile computing experience.
The featured artiste for the night was Tessanne Chin and she sang a rendition of Alicia Key's On Fire.
Flanked by a sea of ladies from the LIME promotions team, the singer brought the curtains down on Jamaica's official introduction to the BlackBerry Z10.
The night's proceedings were hosted by former Miss Jamaica World contestant Kamila Alcock.