Marley's Beverage Company, in partnership with Sonicbids, on Wednesday, launched 'Marley's Music Uprising', a contest to discover the next great sound inspired by reggae and influenced by the legendary Bob Marley.
"Our father's music inspires people around the world," said Grammy Award-winning artiste and producer Stephen Marley.
"With 'Uprising,' we carry on his spirit to support creativity and give voice to a new generation of artistes who are following in his footsteps."
From May 1 to 15, artistes will submit original music via marley.sonichub.com to win a series of prizes, including digital downloads, live performances at major summer festivals, and the ultimate prize, a recording session at the legendary Tuff Gong Studio in Kingston, Jamaica and a track produced by Stephen Marley.
Members of the Marley family, including Cedella Marley and Ky-Mani Marley, will select 25 artistes or bands from all submissions to be featured on marley.sonichub.com.
Fans across the country will vote throughout the summer to select the top three bands to advance to the final round and perform live at one of three major music festivals - Sierra Nevada (Mendocino, California), Gathering of the Vibes (Bridgeport, Connecticut) and Caribbean Fever (New York City, New York).
The live performances will be captured on video and featured on the website where fans will elect a winning act for the Tuff Gong recording session.
"Marley's Mellow Mood is inspired by the music and message of Bob Marley - peace, love, happiness and tolerance," said Kevin McClafferty, CEO of Marley Beverage Company.
"In a fast-paced world, Marley's Mellow Mood stands to remind us all to take time to enjoy life. Through Marley Music Uprising, we are proud to celebrate the creative spirit and the legacy Bob has given the world."
In addition to the band competition, Marley Beverage Company is running a consumer promotion to send lucky fans for a Marley Uprising Getaway in Jamaica.