LIME promo lures 20,000

Lured by the offer of a free cell phone with the purchase of J$1,000 of credit, just over 20,000 persons descended on LIME Jamaica stores during the two-day promotion, the telecom said Tuesday.

The response, said LIME, was beyond expectations.

"We thought that there would have been a high degree of interest in this amazing weekend deal. However, the massive outpouring of value-seeking consumers was nothing short of phenomenal," said head of retail, Stephen Price in a company-issued statement.

The phone sale followed LIME's announced cut in call rates from J$6.99 to J$2.99 per minute on prepaid calls inside Jamaica and to the United States, Canada and landlines in the United Kingdom.

LIME said it ran out of stock on the free Alcatel 296 mobile phones on the first day of the promotion, but extended the offer to include the Samsung E1205. The company said it issued 20,000 phones in two days.