Parchment is the face for Grace's Aloe Vera

Published: Sunday | June 16, 2013 Comments 0
National 110 metres hurdles record holder Hansle Parchment (centre) signing on as GraceKennedy's latest brand ambassador at the company's head office on Harbour Street in Kingston last Friday. Looking on are chief executive officer of GraceKennedy, Don Wehby (left), and Mike Ranglin, CEO, Grace Foods. - Ricardo Makyn/Staff Photographer
National 110 metres hurdles record holder Hansle Parchment (centre) signing on as GraceKennedy's latest brand ambassador at the company's head office on Harbour Street in Kingston last Friday. Looking on are chief executive officer of GraceKennedy, Don Wehby (left), and Mike Ranglin, CEO, Grace Foods. - Ricardo Makyn/Staff Photographer

Robert Bailey, Sunday Gleaner Writer

London Olympics 110 metres hurdles bronze medallist, Hansle Parchment, has expressed his delight after he was officially introduced as a brand ambassador for GraceKennedy at the company's head office, Harbour Street, Kingston, last Friday.

In his role as GraceKennedy brand ambassador, Parchment will be the face of the company's Aloe Vera beverage.

Parchment has now joined two-time Olympic 100m champion, Shelly-Ann Fraser-Pryce, as brand ambassadors for the company. Fraser-Pryce signed on in 2008.

"It's a great opportunity for me because Grace is one of the best companies in Jamaica," said Parchment, during yesterday's press briefing.

"I am very happy that they have chosen me as one of their brand ambassadors. I am just going to continue doing what I do normally, which is giving of my best in every competition and to be the best athlete that I can be," he added.

The Morant Bay High School and Kingston College past student is currently completing his Bachelor of Arts degree in psychology at the University of the West Indies, where he also trains with noted hurdles coach Fitz Coleman.

Parchment, the national record holder over the 110m hurdles, has enjoyed a steady rise up the ranks, following his World University Games gold and Olympic bronze medals with a professional contract with German sports goods manufacturers PUMA.

Don Wehby, chief executive officer of GraceKennedy, has also expressed his delight with having Parchment on board, stating that like Fraser-Pryce, he embodies the message of the conglomerate, a pursuit for academic and sporting excellence.

BRAND VALUE

"We saw Hansle's potential even before his amazing performance in last year's Olympics," said Wehby. "So we started discussions with him at the time. We are really pleased to see how tremendous he has grown in the last couple of years as an athlete and as a person.

"When we signed Shelly-Ann as our first ambassador, it was because we felt that she embodied all the values of the GraceKennedy brand, honesty, integrity and commitment to name a few. We had that feeling early on about Hansle too," Wehby pointed out.

Meanwhile, Michael Ranglin, chief executive officer of GraceKennedy Foods, stated that the Aloe Vera drink is steadily on the rise as far as popularity goes.

"When Jamaicans taste the drink, they are always surprised at how delicious and refreshing it is. Add the fact that it is good for you, and we have a winning product," he said.

"A winning athlete and a winning product adds up to a winning combination, and we look forward to the gains to be made with Hansle as the face for that beverage."

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