Facey Commodity to boost Hope Zoo awareness with one-day passes
The Hope Zoo is to benefit from a partnership with Facey Commodity through its children-oriented Swizzle and Butterkist brands.
The 'A Wild Life Adventure' programme will see 6,000 armbands provided for distribution from 21 select supermarkets in the Corporate Area and St Catherine.
"Consumers will be required to purchase any six Butterkist Biscuits, but three must be 36g Sandwich Biscuits, along with six Swizzle Drinks, to win a ticket which allows a one-day full access pass for one person to the Hope Zoo. It's a great deal as we give back to Jamaica and our kids," said Matthew Samuda, an executive with Serge Island, which directly oversees the Swizzle brand.
According to Samuda, the programme in part seeks to raise awareness about the rehabilitated Hope Zoo, which, last month, received a five-year-old African lion named Lucas.
The zoo, which was for many years run-down, is currently going through a period of transformation by the Hope Zoo Preservation Trust, led by businessman Kenny Benjamin.
The Hope Zoo sits on approximately 60 acres at the Hope Botanical Gardens and is now home to 900 animals from Jamaica, the Americas and Africa. The animals range from monkeys, crocodiles, zebras to ostriches, tortoises and flamingos.
Facey Commodity, chaired by P.B. Scott, is a Jamaica-based value-added distribution group with operations in the Caribbean, Central America, Europe and the Pacific and is one of the largest private companies domiciled in the Caribbean.
According to Kareen Morgan, an executive with the Butterkist brand, "The programme will culminate with fun days at the zoo on August 3 and 4 from 10 a.m. to 6 p.m. that will include singing and dancing contests, face painting, balloon artistry, clowns, magicians, and mascots. We want to make the holidays memorable."
Following the programme, Facey Commodity will continue its partnership with the Hope Zoo through support of specific animal enclosures.