Wonder Music hones in on fresh talent
Curtis Campbell, Gleaner Writer
Jamaican record label, Wonder music, is plotting to change the face of the local entertainment industry by adding new talent.
According to road manager of Wonder Music, Albert Blackwood, the record label is bringing some new flavour to the Jamaican entertainment recipe.
Based in St Mary, the label was started by producers Bingy and Webber and has so far signed two new reggae artistes, namely Bad Ras and Ras Omeek.
According to Blackwood, the local music industry needs new talent.
He outlined that local stage-shows were finding it difficult to find credible closing acts outside of those who have been doing so on popular shows for more than 10 years. Bounty Killer and Beenie Man are two examples Blackwood chose.
The manager believes this eventuality is based on the fact that young talent is not being exposed and developed.
"We are bringing fresh talent. We don't want to focus too much on some established man, we want to bring new talent to the forefront. The music is having a problem, because we don't have young talents taking over from the older artistes. So we are trying to work with disciplined and committed fresh artistes to make an impact and strengthen the music industry," Blackwood said.
Wonder Music is producing roots reggae music, and has already created a fresh collaboration with iconic dub poet Mutabaruka and Wonder Music's Ras Omeek for a song called One Love. The song is getting favourable rotation on local radio and is also raising eyebrows from musical enthusiasts in Europe.
LOOKING FOR HITS
"We are searching for the hits. We are already making an impact in France, and one of our artistes was even featured in Reggae Vibes Magazine in France. They say he sounds like Garnet Silk and they respect his music; it's like gospel to them. Even in Serbia, they love his music," Blackwood said of Ras Omeek.
The record label is also promoting singles like Jah Mek Mi Know, Jiggle Up and So Clean by Bad Ras.
Both Ras Omeek and Bad Ras are doing their respective promotions to aid in the ongoing Wonder Music campaign; and are looking to release a series of music videos.
Ras Omeek and Bad Ras are making preparations to perform at the Marcus Garvey life celebration concert on August 17 and 18 in St Mary.
Reggae/dancehall artiste Mr Vegas recently revealed sentiments similar to Blackwood's, when he spoke about the line-up at this year's Reggae Sumfest. The outspoken artiste raised concerns that young reggae/dancehall talent weren't being produced by the music industry, and said this was the reason the show's organisers had a hard time putting together a fresh and strong line-up.