Kwesi Mugisa, Staff Reporter
Commercial director of the Limacol Caribbean Premier League (LCPL), Jamie Stewart, has hailed the involvement of alcoholic distributors J. Wray & Nephew Limited - through its brand Appleton Jamaica Rum - as sponsors of local-based franchise Jamaica Tallawahs, ahead of the team's home debut at Sabina Park today.
The Tallawahs, currently third in the regional LCPL, will look for a measure of redemption, of sorts, when they tackle the Guyana Amazon Warriors today. The Warriors defeated the Tallawahs by a handy margin in their opening encounter, but the latter have been undefeated, winning their last three games and could move into second place with a fourth straight victory.
Ahead of the crucial home stand, members of the Jamaica team, including legendary spin bowler, Muttiah Muralitharan, of Sri Lanka, were encouraged at a luncheon put on by sponsors Appleton at Spanish Court Hotel yesterday.
"I think it's important for the Caribbean heritage brands to support their teams in respective countries," Stewart stated at yesterday's event.
"If there was any brand that was to be associated to the team, you would want it to be Appleton. After Bob Marley and Usain Bolt, Appleton is probably the most well-known Jamaican brand," he added.
The CPL, in its inaugural year, has replaced the regional country-based Twenty20 competition with a franchise-based tournament and has enjoyed huge support in terms of spectator turnout across the region, so far. The competition has so far taken place in St Lucia, Barbados, Guyana and Trinidad and Tobago.
In addition to supporting the team at today's event, the rum distributors, as expected, will also make their presence felt in the Appleton Party stand, located at the world-famous mound. In addition to popular brands V/X, Reserve and White Rum, the brand will also be responsible for live entertainment, with popular artistes like Konshens and I-Octane expected to be on hand.
Wray & Nephew's head of marketing, Gary Dixon, expressed satisfaction with the company's association with the local team and the tournament.
"The CPL has brought something truly spectacular to us, and Appleton Estate, being an exceptional spirit, is delighted to be part of this inaugural staging and, particularly, the Tallawahs," said Dixon.
"As proud Jamaicans and a proud Jamaican brand, we are happy with the work you are putting in," he added.