Carl Gilchrist, Gleaner Writer
OCHO RIOS, Kingston:DUTY-FREE retailers Jewels & Time launched the Humming-bird Watch in January with a pledge to assist the Jamaica Cancer Society (JCA) St Ann-St Mary branch with proceeds from sales.
At Friday's launch of the branch's Relay for Life, set for today at Turtle River Park in Ocho Rios, company representative Prem Mahtani reported that up to the end of June, Jewels & Time had donated more than J$225,000 to the Cancer Society branch.
"We market these watches to the tourism market. That's where we focus the marketing," Mahtani explained. "We sell the watch for US$225. We sell it as a souvenir or impulse buy. People get very excited about it because they feel they are supporting the local chapter of the Jamaica Cancer Society. We contribute US$30 from the sale of every watch back to the Cancer Society. Up to the end of June, we donated somewhere between J$225,000 and J$250,000 to the JCS St Ann-St Mary branch."
Mahtani said during the initial stage of two years, the company hopes to sell 2,000 watches and make donations to the Cancer Society branch.
Mahtani developed the concept of the watch, which was built by Philip Stein. The watch features a natural-frequency technology that aids in improving the well-being of the wearer.
The watch has the image of a male hummingbird on the face, and according to Mahtani: "We took the artistic liberty of turning one of the streamer tails into a lavender cancer ribbon. Lavender stands for all forms of cancer awareness."