The tradition of gathering in Half-Way Tree, St Andrew, to watch Jamaica's leading athletes compete on the world stage was kept alive by LIME, when the company staged a grand celebration for spectators cheering on Jamaica's athletes at the World Championships in Moscow, Russia, on the weekend.
LIME made sure the supporters had the paraphernalia to cheer on our athletes, while a team of its promoters adorned in athletic gear demonstrated their agility while grooving to the rhythm of music from LIME's purpose-built 'music on wheels' SUV.
Several persons received whistles, umbrellas, vuvuzela horns and flags as the crowd grew larger at the busy Corporate Area intersection to witness Shelly-Ann Fraser-Pryce's completion of her double sprint gold-medal feat when she won the 200m event in fine style, and a bonus silver-medal run by the men's 4x400 relay team.
After witnessing the spectacular performances, LIME's sponsorship manager, Stephen Miller, said: "Track and field is very near and dear to the Jamaican people and this celebratory atmosphere confirms that. Sporting events such as the World Championships flood the country and the diaspora with pride, and LIME is always ready to make these valuable moments merrier."
To make the moment even more special, LIME offered a free schoolbag and SIM with the purchase of an Alcatel OT-296 mobile handset for $1,250, inclusive of GCT, much to the delight of passers-by who stopped to snap up the sweet deal that coincided with the running of the races.
Since the Beijing Olympics of 2008, some busy urban crossings across the country have been converted into a party-like atmosphere whenever scores of Jamaicans converge on the locations to witness athletic history in the making.
LIME has been ensuring that supporters have the means to make it an even more memorable experience.