Hasani Walters, Gleaner Writer
The lion is an important symbol used in the Rastafarian faith, as locks have come to symbolise the Lion of Judah (its mane).
Rohan Marley seems to be about much more than that, however, as he is now an ambassador for Protecting African Lions (PAL), a foundation/campaign to raise awareness and start protecting the decreasing population of African lions.
PAL's focus comes after reports concluded that nearly half of Africa's wild lion population may decline to near extinction over the next 20-40 years without urgent conservation measures.
Marley is among several ambassadors for Protecting African Lions.
"The lion is much more than an element of the environment. It is a symbol of strength for nations around the globe. We must unite to protect these magnificent creatures that have blessed our earth with so much beauty and power. It is my honour to serve as an ambassador for PAL and work as one to conserve their future," reads a statement from Marley on www.protectingafricanlions.org.
The website also has PAL bracelets on sale, part proceeds of which will go to Protecting African Lions affiliated charities.
The Marley Coffee brand is also a partner in the Protecting African Lions effort.