Marc Stamp, Gleaner Writer
Jamaica will be the first stop during the Caribbean leg of the nine-month long FIFA World Cup Trophy Tour by Coca-Cola on October 5 and 6.
The FIFA World Cup Trophy Tour by Coca-Cola will give more than one million people across the world the chance to experience the FIFA World Cup trophy in their own communities. The trophy will make a first ever appearance in the region at the National Indoor Sports Complex, Independence Park on Sunday, October 6.
The tour is an exhibition of the real one of a kind, solid-gold FIFA World Cup trophy. The event will allow fans to enjoy a rare close-up view of world football's greatest prize.
"This will be the largest and longest global tour of the FIFA World Cup trophy. Visiting more countries than ever during its nine-month journey, the tour by Coca-Cola will be the first ever Latin America tour, with events in 39 countries across the region that is home to the host nation, Brazil," Maritza Ballack, franchise brand manager of the Coca-Cola Company for Trinidad and Jamaica announced at the press launch yesterday at the Spanish Court Hotel in New Kingston.
world's most accessible
"Through our partnership with FIFA, Coca-Cola will bring to life a marketing initiative that will make the 2014 FIFA World Cup in Brazil the world's most accessible and inclusive event," Ballack added.
The tour officially starts in Brazil on September 9 and will make the first international stop there, before travelling to the South Pacific, to then get to Jamaica on October 5 and 6.
Tamara Ward, Coca-Cola country manager at Wisynco said that World Cup fans can be a part of Coca-Cola's FIFA World Cup Trophy Tour experience in Jamaica by collecting four specially marked Coca-Cola 20oz and 355ml labels and redeem them for one free ticket to attend the showcase on October 6 at the National Indoor Arena.
"The promotion runs from August 19 until October 6 while tickets last," Ward noted.
Ticket redemption centres are located at Total Convenience stores islandwide.
Natalie Neita-Headley, minister with responsibility for sports, said Jamaica is excited about the tour.
"Football is part of who we are in Jamaica. It's an all-around-the-country sport that is played in the streets and anywhere with any object that can be kicked around. We are naturally excited about sports in Jamaica," she said.