Janet Silvera, Senior Gleaner Writer
WESTERN BUREAU:Flow and the Discovery Channel took over western Jamaica last weekend delivering scholarships, fun and entertainment to families at its 'Back-to-School' Fair at the Old Hospital Park in Montego Bay.
As early as 11a.m., hundreds of families from the western parishes flocked the gate to the St James Parish Council-managed attraction on Gloucester Avenue's Hip Strip.
An hour after the gates opened, the count was at 1,000 participants, 200 more than the organisers had anticipated.
At the end of event, three lucky students walked away with scholarships valued at $30,000 each. Kadine Powell, Taiesha Neisha and Dahlia Reid were awarded the grants.
"We are very pleased to have been able to further fulfil our commitment to give back to communities in western Jamaica with this Back-to-School Fair," Nicole Campbell, corporate social responsibility executive for Columbus Communications Jamaica Limited, operators of Flow, told Today. "The response from the families who attended and our public- and private-sector partners exceeded all expectations. We will continue to implement initiatives such as this, which will enable Jamaicans to realise their full potential in education and all other endeavours," she added.
It was a day of fun, education and excitement as parents and children were treated to special back-to-school gears, stationery and other supplies from various partners who joined the initiative.
Flow and the Discovery Channel also provided school bags with notebooks and other supplies to students who attended the fair. Additionally, the children enjoyed a special appearance from the international broadcaster's official mascot and animated character, Doki.
Other partners included Sangster's, the Ministry of Labour and Social Security, National Commercial Bank, Fontana Pharmacy. KFC and Wisynco provided meals and beverages throughout the afternoon. Volunteers came from the National Health Fund, Cornwall Regional Hospital, University of Technology, and the Committee for the Upliftment of the Mentally Ill (CUMI).