More than 20,000 basic schools in Jamaica will be receiving over 3,000 boxes filled with school materials in a bid to aid in creative learning.
The materials include crayons, blocks for literacy, play dough, and puzzles, among other tools. Founder of Do Good Jamaica, Deika Morrison, says the aim is to have children engaged in fun learning.
"A basic necessity such as crayons, some children don't have. We have been working hard because we found that it makes the workload a lot easier for teachers because the students are engaged and the tools have multiple uses," she said.
"It's just a part of our initiative to drive home the point that early childhood education is very important, and the objective is the children," Morrison said.
Gary 'Butch' Hendrickson, chairman of Continental Baking Company, which is also part of the initiative, said children must always be given priority.
"We all know that the education sector is under a lot of pressure, and as a society, we just can't sit and fold arms.
"It is a lot of money and it comes with a lot of sacrifices, so we have to decide where we want to be in five years and what impact we want to leave on the society," he said.