Leighton Levy, Gleaner Writer
Multi-award-winning reggae singer Tarrus Riley plans to Push It to the Limit when he performs before what is expected to be thousands of patrons at the Arthur Guinness concert set for September 26.
Riley will follow in the footsteps of several talented Jamaican entertainers who have performed on the concert since its inception five years ago. That exclusive list of entertainers includes Assassin, I-Octane, Mavado and Sizzla.
The Arthur Guinness Concert is among several activities launched a few years ago to celebrate the legacy of Sir Arthur Guinness who two and half centuries ago founded the brewery that gave the world one of its most premier beverages. Like in previous years, hundreds of live music events will be held in more than 30 countries to honour the legacy of the man.
Jamaica is one of those countries and Riley, like his predecessors, intends to make his mark.
"My objective is that we want to reach all the ears in the world but differently. Guinness is a classic brand, if you want to compare my sound to it, we're giving you classic music. Something that will last over time, timeless," he said.
"I was there last year when Sizzla performed and the vibe was nice and we saw everyone having a good time, enjoying their Guinness, nobody never hurt nobody, we have a good vibe. So we say classic, timeless; that's the way we describe Guinness and that's the way we want to describe my music eventually and right now we working on that."
Ever since he burst on to the scene at 25 back in 2004, Riley, the son of the legendary Jamaican entertainer, Jimmy Riley, made an immediate impact.
He released his debut album Challenges that year. In 2009, by which time he had already carved his own niche, Riley released his third album called Contagious. Released by Cannon Production and distributed by VP Records, the album spawned hits like Start Anew, Contagious and the smash hit done with Konshens Good Girl Gone Bad and further cemented Riley's place in Jamaica's rich musical history.
By 2011, Riley had unleashed more inspirational hit songs like Shaka Zulu Pickney, Come On Ova and Never Leave I.
For 2013, when he performs at the Arthur Guinness Concert, he hopes to find similar favour with his new song, the Shane Brown-produced Push It To the Limit.
"It's brand new, it's fresh. It's classic, it's timeless," he said.
"It's a dancehall, R&B kind of blend. It's our first effort from our link up (with Shane Brown) and we're excited about it."
The song is being followed by a number of others being produced. The combination could make for a new album, one Riley expects to release in 2014.