Pepsi Cola, Jamaica's leading beverage giant, has, over the years, demonstrated its strong commitment to corporate responsibility and outreach. This summer has been a particularly busy time for the company as it prepared to assist with back-to- school activities.
"At Pepsi, we realise the hardships being faced by parents each September to fund books and school supplies. We believe each child should get a quality education, so we have taken the initiative to provide supplies and grants that we know will go a far way in helping these youngsters succeed," said Carla Hollingsworth, brand manager, Pepsi.
Through a promotion, in which consumers had to purchase a six-pack of D&G or Tropicana products to qualify for the scholarship, eight persons each walked away with a $30,000 grant.
"We announced the winners of the school grants at the recently staged LIME Skool Aid event in Portmore, which attracted more than 40,000 people," Hollingsworth explained.
Taina Lewis of Hydel, Keyshaun Gordon of Portsmouth Primary, Jevon Maxwell of Ascot High, Renika Drummond of Portsmouth Primary, Michelle Larmond of Ewarton High, Jaheim Taylor of St Faith Basic, Kimberley Johnson of Holy Childhood, and Odane Reynolds of Calabar were the recipients of the scholarships. Students and parents were elated to have copped the grant.
Thelma Chambers, mother of Renika Drummond, said: "I am very happy. I can't say thanks to Pepsi enough. Words cant express how happy I am. It was well needed."
Pamela Hutchinson-Johnson, mother of Kimberley Johnson, was equally elated.
"I have never won anything. When I got the call, I ran back to the booth with Kimberley and we couldn't contain our excitement. Everything was planned properly. There was no trouble. We are extremely thankful for this grant and Pepsi," she said.
In addition to the grants, approximately $1million worth of back-to-school items, including backpacks, books, stationery, and D&G and Tropicana products, were given away at the Skool Aid event.
Hollingsworth also explained that each person who purchased a six-pack of products at LIME Skool Aid was given a redemption card to get free school supplies courtesy of D&G and Tropicana.
"It was a win-win for everyone. Whether you got a grant or a backpack with school supplies, each child walked away with something. We are proud of that effort and wish all schoolers good luck this term." Hollingsworth said.