Caribbean Broilers has replaced its traditional styrofoam trays with new vacuum packs for specific cuts of its grade A products.The new packages were introduced at MegaMart stores nationwide.
CB Group Corporate Affairs Manager Dr Keith Amiel said the company is phasing in the new plastic packaging in order to assess customer reception, and will expand its rollout to other grocery outlets over the next few weeks.
The company wants to "get its production line in sync with the market demand" and to repackage all the CB Chicken products using the trademark red colour.
The repackaging represents a J$12 million investment and is a continuation of the brand's evolution, which started almost two years ago, Amiel told Sunday Business.
The new wrapping "keeps the chicken fresher for a longer period of time while maximising quality and safety. It also reduces the environmental impact when the packaging is discarded," Amiel said.
"We are extremely proud to be the first to introduce this type of packaging to the Jamaican poultry market. We know that it is a different presentation than many shoppers are accustomed to, but with the benefits of improved freshness, safety and just being more environmentally responsible, we knew it was the right thing to do for our customers and for our environment," said CB Chief Operating Officer Matthew Lyn, in a press release detailing the change.
"We are eliminating the need for hundreds of thousands of foam trays entering our landfills each year and that just makes sense," Lyn said.
Vacuum-sealed packaging offers an array of benefits. Its tight seal helps to prevent oxygen from getting inside the package or reaching the product and the lack of oxygen kills the aerobic bacteria and reduces the risk of salmonella, making the product cleaner and safer, the company said.
The package also solves the problem of leaking.