Curtis Campbell, Gleaner Writer
American events coordinator Comala Vassell is seeking to assist in the development of Jamaica's fashion industry through her event, Fashion Frenzy.
Fashion Frenzy is a joint venture between Vassell, Yohan Dawes and Marcobarr productions and is centred on local fashion and entertainment.
The event has been part of the American entertainment calendar for the past six years and has developed a solid reputation for unveiling exclusive fashion to the public.
According to Vassell, she now wants to channel that international success into the Jamaican entertainment and fashion industry.
"I have been getting good support in the US and the Jamaicans living abroad absolutely love it. I think people have been supporting it so much because it's different from hosting a party, and we get popular personalities such as DJs and entertainers to model the clothes and that normally pulls out patrons," she said.
The organiser explained that even though she possesses American citizenship she feels a sense of obligation to honour her Jamaican roots, hence, she decided to bring the event to the island once it was at its peak in the US.
Catalyst for designers
Fashion Frenzy is held every Wednesday at South Beach Café, and according to Vassell it has been growing in size since the first staging on August 14.
"We are working with Jamaican models, some of whom we have worked with before, and we are looking to work with some artistes in the future," she said.
The entrepreneur also disclosed that artistes like Beres Hammond, Bounty Killer, Beenie Man and KipRich have already attended the event on more than one occasion.
Fashion enthusiasts like Pleasure P, member of American boy band Pretty Ricky, also visited the island last week in order to attend Fashion Frenzy.
Now seen as a catalyst for up-and-coming local designers, Fashion Frenzy is open to all designers who want to expose their products to the world. Fashion stores, boutiques and artistes are also featured on a weekly basis.
Vassell expressed faith in the Jamaican fashion industry, citing that Jamaican fashion designers are creative and are just as professional as those she is familiar with in the US.
"I have worked with both and there is not much difference with the product, and we are creative people," she said.
Fashion Frenzy normally starts at 10 p.m. on Wednesdays.