Launtia Cuff, Gleaner Writer
Many jobs are created as small businesses started by entrepreneurially minded individuals, some of whom go on to start large businesses. Entrepreneurship can create wealth and aid in driving a nation's economic development
Yorkali and Yorkwin Walters, two brothers who hail from Bodles in Old Harbour, St Catherine, have recognised that while using entrepreneurship to improve their financial standing, they are using it as a means of promoting their personal brand. For them, what started as a hobby has now become a photography business.
"He (Yorkwin) had a camera, I had a camera, and we took pictures, and (after) looking at the pictures, we realised that we had something special, and from that, we started thinking we should share," Yorkali said.
Yorkwin said the brothers were seen at various functions taking pictures and that when people saw them, they began to inquire if they did wedding photography. He said at first, they started the venture separately, and then they recognised they could have a greater impact if they worked together. Out of this, the idea for Walters's Weddings was formed, with its beginnings in Mandeville, Manchester.
"Walters' Weddings is a photography and film company. We cover weddings. Coming together as brothers presents an opportunity to work together in a special way. We are trying to make excellence in wedding photography more equitable so as many people as possible can enjoy the memories," Yorkali told Rural Xpress.
Yorkwin said that the business allows the brothers to get their names out there.
"The wedding photography business is what we use to get our names out there. The way I see it, our day jobs don't get our names out there. It's what we do as entrepreneurs," Yorkwin said.
He added that the business made a significant contribution to their finances. Yorkali said given the economic conditions and with many responsibilities, the business is a way of filling the gaps and ensuring they don't have to live hand to mouth. He said that other individuals should explore entrepreneurship instead of throwing their hands up and saying that times are hard.
He said, however, that the way to go about starting one's own business is more than just doing what one loves to do. One has to identify the market and see if there is a demand for the product or service one is planning to offer.
"A lot of people are in jobs they don't like and it becomes a burden. I wouldn't just say find a job you love, but explore your hobbies, explore what people around you need to get done. Try to make a connection between what people want and what you love to do, and anywhere you find that these two paths cross, you are guaranteed to make more than a living," Yorkali said.
Yorkali added that the brothers also sought to use their venture as a means of providing employment and mentorship opportunities for other individuals, not just for them.
The brothers said that an important part of making their business successful is customer service. They say that when you ensure that the customer has a completely satisfying experience, that customer becomes your brand apostle and is inclined to support and promote your business.
Brothers capture opportunity to create personal brand