Leighton Levy, Gleaner Writer
A few lucky fans will get the chance to meet the members of the sensational quartet Mindless Behavior when they perform here in Jamaica next weekend.
The platinum-selling American boy band, known for hits like All Around the World, My Girl and Mrs Right, will be performing at the Liguanea Club on Saturday at Young and In Charge, a mega concert that will also feature emerging star Melanie Amaro.
The 21-year-old Amaro, who is from the US Virgin Islands, won the inaugural season of the X-Factor, the American reality television music competition.
Local dancehall stars Tifa and Denyque, as well as Jah Bouks, Natel, Angele Smith, Shanhill, QQ and Wayne J, will also add a strong Jamaican flavour to the line-up.
With this line-up the concert that is being put on by Somerset Crest, 957 Music and Urban Angels Music Group is promising to be a memorable affair and title sponsors D&G Sof' Drinks is planning on making it even more so.
"We are extremely proud to be presenting this event with truly Jamaican products, born, bred and enjoyed right here," said Carla Hollingsworth, Pepsi's brand manager. "The amazing line-up of young and developing talent on this show made it an easy choice for us, as we are always looking for avenues through which to promote individual growth. We encourage all to come out and support the event, which will boast our entire range of thirst-quenching products, as well as to try their luck at winning tickets through the D&G Facebook page."
Through their social-media pages Twitter (@DandGJamaica), Facebook and Instagram, the sponsors are giving fans the chance to meet the boy band and enhance their own concert experiences. All they have to do is sign up at the special access page on Facebook.com/ PARAJamaica. Once they do that, they get five friends to sign up using their special access entry link.
According to the Facebook page, "Once those five friends sign up via your special access entry link, you will be entered into our special access draw for the ultimate concert experience and backstage passes for you and two friends to meet the band!"
Fans have to hurry though as the contest closes Thursday at 8 p.m.
In the meantime, seven D&G Sof' Drink Young and In Charge ambassadors will be promoting the show within their schools, community, etc. and receive exclusive prizes, Hollingsworth revealed.
The sensation that is Mindless Behavior - Prodigy, Ray Ray, Roc Royal and Princeton - with a style and swagger that evoke memories of New Edition, B2K and perhaps the Jackson 5, has generated a worldwide following of millions of fans. The brainchild of Walter Millsap, the CEO of Conjunction Entertainment Incorporated, and Vincent Herbert of Streamline Entertainment, the quartet became a reality in 2008 and over the years has created an indelible imprint on pop music culture.
With keen eyes for talent, having been key players in the success of Beyoncé, Alicia Keys, JLo and Lady Gaga, Millsap and Herbert selected the four boys from a throng of more than 600 potential candidates.
The foursome developed an instant chemistry that has become a hallmark of their energetic and powerful performances and which have helped win them a growing number of followers across the globe.
They are certain to win a brand-new throng of fans after they perform here in Jamaica.