Burger King wants people to feel less guilty about gobbling up its French fries.
The world's No. 2 hamburger chain is launching a new crinkle-cut French fry that it says has about 20 per cent fewer calories than its regular fries.
The chain says a small order of the new 'Satisfries' clocks in at 270 calories because of a new batter that doesn't absorb as much oil. By comparison, a small order of its regular fries, sans crinkles, has 340 calories.
Burger King executives say people won't be able to tell that Satisfries are lower in calories. It says they use the same ingredients as its regular fries - potatoes, oil and batter.
To keep kitchen operations simple, they're even made in the same fryers and cooked for the same amount of time as regular fries.
The difference is that the proportions of the batter's ingredients are adjusted so that it blocks out more oil, Burger King says.