Chad Bryan, Gleaner Writer
England-based disc jockey and music producer Asha D acknowledges that there is a small number of Jamaican artistes who show scant regard for those within the music industry who have assisted them.
While Asha D, whose real name is Steve Ashmeade, declined to name any of them, he said that is one of the reasons for starting his recently launched record label. Asha D has high hopes for the imprint.
"The record label was started after the paperwork came through in March of this year. Based on working with some artistes, there is a level of ingratitude. As soon as they reach through the gate, they don't really remember where they are coming from," the radio disc jockey on Peoples FM in Leeds, England, said.
"Aside from this, for me to have my own record label, with the ideas that I have I will be able to benefit from this. Maybe later on, if there is a talent I have seen, then I could sign them," he continued.
Asha D, who was born in Manchester, Jamaica, said reggae and dancehall music are enjoying good traction in England as well as the rest of Europe.
"It has a great outlook and you will have a good turnout at these events. Clubs also tend to run longer. You could also come to a show there and there would be thousands of people. It's a good look. That's why most artistes tend to travel a lot," he said.
He said that, in England, there are a number of underground radio stations which are more likely to play reggae and dancehall music.
Asha D, who in the past has worked with artistes such as the world-famous Gappy Ranks, Laden, Chuck Fenda, G Whizz, and Tiana on her recent song My Life (Stress Free), is planning a number of projects to round out this year.
"I have a rhythm working on that will be released in October, called the Loyal Rhythm. I'm working on a lot of singles as well, because I'm going to see G Whizz soon. I'm doing an EP which will be coming out in November with Karl Morrison, and another EP with Jah Mason," Asha D said.