Curtis Campbell, Gleaner Writer
Veteran artiste Sanchez has inked a distribution deal with internationally renowned distribution company New Millionaire Entertainment.
Known for a plethora of classic hit songs and a definitive voice, Sanchez is easily one of the most sought after reggae artistes, though this distribution deal may be the element that gets him the kind of interest he is looking for internationally.
According to the artiste, his deal with New Millionaire Entertainment will give him access to a larger platform. The distribution company is relatively new, but has already positioned itself to become one of the biggest players in the record industry.
In addition to representing a significant number of established musicians and artistes, the company benefits from the experience of marketing geniuses Clinton Garibaldi and Dave Grant, who collectively have more than 15 years of experience.
Garibaldi acts as CEO for New Millionaire Entertainment and is a former executive producer of P & L records and Colossal Entertainment. He has also collaborated on projects featuring Mavado, Omilio Sparks, Vybz Kartel, Buju Banton, among others.
Grant will handle the duties of advertising and marketing for Sanchez and is the company's vice-president.
New Millionaire Entertainment recently signed a lucrative distribution deal with iNgrooves Fontana/Universal Music Group. This distribution deal is expected to give Sanchez access to more markets.
Sanchez is set to release a new album in early 2014, and says he saw the need to align himself with a company that can not only distribute the album, but also market Sanchez the brand and get his product into the hands of the masses efficiently.
"New Millionaire provides a service that is a full package and I look forward to working with them on this project. I hold this album very dear to my heart, so I was very strategic in choosing New Millionaire," Sanchez told The Gleaner.
The artiste has been a part of the music industry for more than 20 years and has dabbled in several genres including rocksteady, lovers' rock, reggae, R&B, dancehall and gospel.
Sanchez is promoting a new single called Him Buy You A Drink. The song is an uptempo lovers' rock effort.
"Going out and hearing the ladies voice their frustration or disgust with the demands of men after they buy them a drink in the club was what inspired me to write this tune," said Sanchez.
The veteran artiste says the single is doing well in the Caribbean and has ignited a buzz around the name Sanchez once again. Sanchez is slated to perform at a host of concerts in upcoming weeks.