Keisha Hill, Gleaner Writer
Six years ago, Richard Dunbar joined Nestlé as a commercial basic trainee in the company's management trainee programme. As a young man entering such a diverse multinational environment, he knew his career at Nestlé would be an exciting and ultimately rewarding one.
On his first day at the company, Dunbar was recruited to join perhaps the largest global project Nestlé has ever embarked on to date. "I trained in preparation for the role of super user for Generating Demand Marketing. Ironically, the project was spearheaded from Nestlé Dominican Republic and I was indoctrinated there before Jamaica. After its completion, I worked in various sales and marketing roles at Nestlé Jamaica," Dunbar said.
Over the years, Dunbar said Nestlé, which is a sponsor of The Gleaner's Food Month, has provided the incentives for him to perform along with his personal drive for international development and success. He is now a seasoned marketer with more than 10 years' experience in sales and marketing across many industries, and holds a business degree as well as advanced training in marketing.
"Nestlé continuously provides both theoretical and practical training, equipping you with best practices, skills and knowledge to not only enable you to perform optimally, but also to give you the competitive edge required in this fast-paced industry," Dunbar said.
As category channel sales development manager, Dunbar is responsible for leading, developing and accelerating shopper focus programmes through integration with sales and marketing teams.
"It is my job to understand our shoppers - what makes them "tick", their behaviours and patterns, in order to see what drives each shopping habit. It is my responsibility to convert that insight into actionable solutions, within and across various routes to market," Dunbar said.
His daily routine involves the activation of strategies and plans to deliver category growth based on consumer, shopper, and customer requirements. He also leads, develops and accelerates shopper focus programmes through integration of sales and marketing teams.
Dunbar is also versatile and able to lead and direct creative and innovative branding, merchandising, sales and shopper initiatives, to achieve company, shopper, and customer requirements.
"Teamwork is critical not just in my area, but at all levels of the organisation. I certainly don't know it all and I do not pretend that I do. It is at this point that you understand the importance of your teammates and their individual expertise. It is even more critical for you to utilise these skills to meet company objectives," he said.
Dunbar feels blessed to have had some 'best moments' at Nestle, and feels a distinct sense of accomplishment in being able to leave his 'fingerprint' in such a large and dynamic environment of so many talented team members.