Supreme Ventures Limited is set to introduce new state-of-the-art terminals to its distribution network by year end aimed at improving the company's sports betting capabilities.
An initial 125 GT1200 Altura terminals and modems will be installed this year with a targeted 500 terminals to be in place by 2015.
The machines are supplied by SVL's technology partner for lottery gaming, GTECH.
The GT1200 terminal is faster in its throughput, reduces wastage of paper stock and is ergonomically friendly for the terminal operator, the company said.
"We announced a strategy of diversifying our business from just not being lottery but also sports betting, which is the most significant growth opportunity for us as a business," SVL boss Brain George said on Wednesday.
"This is really just consistent with our strategy of diversifying our portfolio ... of not only including lottery but also sports betting."
On the heels of adding 15 new locations to its JustBet network, and plans for nine more, George said investment in technology is also aimed at ensuring SVL has "all the infrastructure in place" to allow players in Jamaica a chance to get in on the betting action of "one of the most bet events in the world," the FIFA World Cup.
Having first introduced its sports betting capability through a partnership with Intralot, George said the terminals "will be included in the existing sports betting terminals and run parallel to the lottery terminals" used by SVL.
Initiated through a "massive" but undisclosed investment, the expansion will be implemented in three phases, starting October 21 through to 2015.
George said the terminals will allow for the recording of multiple bets, describing them as "the most state-of-the-art terminals in the industry for sports betting."
The high-tech lottery terminals will also continue the company's bid to see "that we provide the best system available to be able to ensure that we protect the integrity of the game and maintain the confidence of our players," he said.
"We will initially roll out the new terminals to our best performing agents, who have implemented the company's best business practices," SVL's vice-president of group corporate communications Sonia Davidson indicated in the company's press release.
Davidson further indicated the new terminals should lead to faster transaction processing time at agent locations.