For the third consecutive year, Payless ShoeSource is showing its support in the fight against breast cancer by donating the net profit from the 2013 Payless bracelet sale to the Jamaica Cancer Society (JCS).
Last year, the initiative, through the generosity of Payless shoppers, was able to donate all net profits to the JCS at the end of the promotion. The iconic pink ribbon is an integral part of the Payless bracelet, which will be used to spread the message across Jamaica about the benefits of early detection in the fight against breast cancer in women of all ages. From October 1, the limited-edition Payless bracelets will go on sale at all Payless ShoeSource Stores across Jamaica.
Throughout Latin America and the Caribbean, October celebrates the Breast Cancer Prevention month and the initiative will be launched with the sale of the bracelets in Payless stores. With each customer purchase of the beautiful bracelet, they are helping to spread the message about early detection and contributing to a very worthy cause.
The JCS has expressed delight that for the third consecutive year, Payless has come on board. "We are very pleased that Payless has made its mark in supporting breast cancer awareness. This disease continues to affect many Jamaican women of all ages, and we have a responsibility to ensure that we publicise the need for women to do their annual mammograms and to get tested.
It is a disease which can be fought if detected early and this is why public education is of paramount importance. The Payless Embrace the Cause bracelet initiative for 2013 is one of the efforts which will help us to do that," said Yulit Gordon, executive director of the Jamaica Cancer Society.
Since 2005, Payless has donated in excess of US$6.5M to different charitable organisations in the Latin American region through social responsibility programmes.
"The Embrace the Cause Bracelet is priced that everyone can participate and support breast cancer awareness in Jamaica. This is a combined effort and our customers join with us to support a cause which can save lives," said Nekeisha Critchlow, Payless Country Manager in Jamaica.
Payless operates 10 stores in Jamaica in Montego Bay, the Corporate Area, Mandeville and Spanish Town.