Tameka Gordon, Business Reporter
Eyewear specialists Superior Optical has introduced new vision measurement technology, which it says provides faster and more precise fittings for clients.
Optical science holds that when the eye rotates, there is a point within the eyeball that tends to remain fixed, and that this point or centre is unique for each eye.
Visioffice technology measures the 3D position of the centre of rotation in each eye, allowing lens crafters to "obtain every possible parameter" needed to build individualised lenses, says director Joseph Stockhausen.
"There is some limitation to the traditional progressive lens, in that your field of view is somewhat restricted but with the Visioffice and the measurements it can take, it can expand that field of view which allows for more comfort when wearing the lenses," Stockhausen said.
With progressives, which are sometimes called multifocals, the wearer has to look through various points on the lens for maximum vision effect depending on the image being viewed.
With Visioffice crafted lens, its makers say the wearer gets maximum vision no matter where the eye is focused.
The digital eye-measurement system allows for customising of prescriptions for each patient's unique eye shape, eye movement and facial anatomy.
This results in "prescription glasses that are perfectly aligned to the patient's individual physiological measurements and specific optical needs," the company said.
Visioffice will fit patients for progressive lenses used in the treatment of presbyopia, a condition in which the eye loses its ability to focus on objects.
"Presbyopia is a major complaint of individuals with poor vision, Stockhausen says. "The whole goal of fitting lenses is to get the centre of the lens over the pupil," he said, which the new technology does with greater accuracy.
Stockhausen said the company obtained technology, valued at over US$10,000 through a partnership with lens manufacturing company Essilor International of France.
"We started using it about a month ago after training our staff to use it," he said.
Lens fitted through traditional eye-testing equipment, such as a pupillometer, may cost "anywhere between J$25,000 and J$30,000", but Visioffice-dispensed lens start at J$40,000.
"It is more expensive," said Stockhausen. "This product is really for the real discerning customers. This is not going to be a devise that we are going to use for everybody."
The technology will complement the traditional fitting methods employed by the company which makes 95 per cent of the lens it dispenses, locally.
"In this economy, it is going to be challenging to sell these types of lenses because of the cost factor, but we still felt that this device is going to improve what we already do," Stockhausen said of Visioffice.
"Though we may not realise the value of the investment for some time, we felt it necessary to do this since it allows us to improve the range of service we offer to our customers," he said.
The ownership of Superior Optical Company Limited is held 99.9 per cent through an offshore registered company called SRJ Limited. Superior's directors are Joseph Robert Stockhausen, Robert Stockhausen and Ernest Buchanan.
The other 0.1 per cent of the shares are held by Imperial Optical Jamaica and Robert Stockhausen, according to Companies Office records. Superior Optical was founded in 1968.