Curtis Campbell, Gleaner Writer
Every great event has to start somewhere, and the new party series called Voltage is to be hosted at The Quad in New Kingston .
Voltage is being planned and promoted by record producer Elvis Redwood of So Unique Records, promoter Miguel 'Gramma Zone' Reid, and Garrizon Music. According to Reid, Voltage is about raising the bar for club entertainment.
"Looking at the New Kingston nightlife, there is definitely an opportunity there. We want patrons to be looking forward to this event at least once every month and, if all goes to plan, we are definitely going weekly. Also, we have the University of Technology (UTech) and University of the West Indies (UWI) graduations at the tip of our fingers, so patrons can look at Voltage as their ultimate pre- and post-graduation party," he said.
The organisers of the event have also put together free shuttle service to transport patrons from UWI Mona and UTech.
Reid further explained that his team decided to go indoors simply because sometimes the club atmosphere can make for one of the best experiences. However, he also hinted that Voltage might venture to outdoor venues for certain stagings of the event, in order to execute specific themes.
He also said that patrons can expect to enjoy longer party hours because clubs are not usually affected by the Noise Abatement Act.
"Voltage is a dynamic event being pushed by dynamic young minds. And, even though it is being started as a club event, there will be times when we will go outdoors. We have water parties and foam parties in the pipeline. So it's all about stamping the brand into the entertainment market, grabbing our share of the fan base, and then delivering an unrivalled entertainment package," he said.
The first staging of Voltage will be held tomorrow on The Quad's second floor and will be boosted by the performance of a specially invited guest artiste. The event is expected to commence at 9 p.m. and will continue until 4 a.m. Sponsored by Red Bull energy drink, patrons are advised to indulge responsibly. The event will offer patrons free mixed drinks all night.
"We have to keep the alcohol flowing so that patrons can be satisfied, because this is Voltage. The musical juggling will be just as turned up. No dull moment, even early juggling must have a vibe. DJs will be briefed on the vibe that we expect because we intend to please our followers effectively," Reid said.
The theme for this inaugural staging is 'The Celebrity Park' and female patrons will be admitted 3-4-1 at $1,000 before 1 a.m. Single ladies will be charged $400 before 1 a.m. and $800 after, while males will be charged $1,000 all night.
Voltage is endorsed by dancehalltakeout website and One Link production.