Almost 12 weeks after joining forces with North American media giants ESPN Radio, KLAS Sports FM 89 is reportedly enjoying a new lease on life.
Alston Stewart, executive chairman of the reborn KLAS/ESPN Radio, said the product has been progressively improved by the association.
"The introduction of ESPN schedule sports programming is a significant development on the local broadcasting landscape and for sports marketing and promotion for advertisers," said Stewart.
"We also enjoy direct creative production input and support from the ESPN team which benefits both our staff and clients," added Stewart.
KLAS/ESPN Sports 89 FM was launched in Jamaica in August starting with the early programme, 'Mike & Mike in the Morning'.
Other ESPN Radio content aired locally include the popular 'First Take', and 'The Herd with Colin Cowherd'.
KLAS/ESPN Radio also offers radio commentary of major North American sports including games in the National Football League (NFL), as well as National Basketball Association (NBA).
The station has also announced plans to begin play-by-play coverage of Latin American and European football, including action from the UEFA competitions, world tennis, as well as regional and international cricket.
Stewart also disclosed that there are several other business initiatives to be undertaken through the partnership.
"We are now in discussion with the ESPN management team for the possible broadcast of the 'Mike & Mike' programme from Jamaica sometime next year. This would be of tremendous impact on Brand Jamaica."
Already seeing growth
According to Stewart, already, KLAS is seeing a growth in participation by its listeners.
"Apart from the increase in corporate interest, we have seen direct improvement in caller-participation on our programmes, in particular the afternoon shows 'The Sports Desk' and the award-winning 'Scoreboard'," said Stewart.
"This association will have a win-win effect on ESPN and KLAS, as well as the Jamaican marketplace which has yearned for consistent quality sports programming over the years."
ESPN Radio, apart from its rich and cherished television presence in Jamaica, has two networks that serve the Caribbean market - ESPN Caribbean and ESPN2 Caribbean.
The networks offer a wide variety of sports events, news and information programming with a Caribbean focus on what viewers in the region most want to see.
ESPN owns and/or operates stations in New York, Los Angeles, Chicago and Dallas.
ESPN Radio programming is also available on Sirius XM and via digital distributors Slacker Radio and Tune In.