Wed | Apr 25, 2018

Workout whenever, wherever with Express Fitness

Published:Monday | December 2, 2013 | 12:00 AM
The reflection behind Sweeney shows some of the equipment in all Express Fitness locations islandwide. - photos by Jermaine Barnaby
The reflection behind Sweeney shows some of the equipment in all Express Fitness locations islandwide. - photos by Jermaine Barnaby

Getting fit and living healthier are definitely in as persons start to place more emphasis on caring for their bodies.

This movement has definitely caught on in the local sphere, which is evidenced by the number of fitness activities and events being hosted - such as long-distance runs - and more health-food stores and restaurants, indicating that the the health-and-fitness industry is on a high.

Recognising the growing niche and demand for options to suit varying lifestyles, the concept of Express Fitness 24/7 was born. With its first location opening last year, the local chain has grown to a total of nine gyms islandwide - Mandeville, Portmore, Negril, Savanna-la-mar, Ocho Rios, Montego Bay and at the Digicel headquarters in downtown Kingston, Manor Centre and New Kingston Shopping Centre.

Equipped with state-of-the-art equipment, members are able to access the gym at their convenience regardless of time, since it always open, with access granted with the swipe of a membership card at any of the branches.

According to Club Performance Manager, Kara-Sue Sweeney, the concept of members having access to the gyms 24 hours per day was a strategic move by the management team as a way to encourage persons to incorporate exercise in their daily lives, with no restrictions or excuses.

"Our members can decide what time they want to go to the gym without worrying about the gym closing or what time it will be opening. They can go at their convenience. All our gyms have surveillance cameras. We have an alliance with Hawkeye Security Company, and we always ensure that we are on the ground floor in a plaza-like setting," she explained.

On an aggressive mission to encourage and promote health and fitness in Jamaica, the establishment's objective of providing ease of access to the gyms is one of the main factors contributing to several branches now open. This, according to Sweeney, has also been further boosted by the support of members of the public.

"We are getting so many requests to open other locations and we are looking into the possibilities. We want to make Jamaica healthy. Our gyms are smaller than most, so that we can afford to create multiple locations islandwide. They can walk with their gym bag and stop at any of the Express Fitness gym for a workout, even if it was not planned. We are not making workout prohibitive, because of time and location. Anywhere you are and there is a branch, you can access the gym at any time."

The gyms are housed with instructors between 8:30 a.m. and 7 p.m. from Monday to Saturdays. Upon registration, each member will receive a complimentary one-on-one session with an instructor, who will also tailor a meal plan and workout programme ideal to address individual health-and-fitness needs and goals.