Between November 22 and December 31, Jamaica's leading soft drink is making its customers into instant winners without the drama of filling out entries and lottery draws, through its Pepsi Cashmas promotion. "For consumers of Pepsi products, we are giving away coupons every day from now till the end of the year," says Carla Hollingsworth, brand manager of carbonated beverages at Pepsi Jamaica.
More than a million dollars will be 'given back' to consumers in what Hollingsworth says is a way for Pepsi to show appreciation to their many customers who have supported their products throughout the year for parties and other entertainment events, as well as for private consumption.
When customers spend $1,000 or more on any Pepsi Cola Jamaica product; that is, Pepsi, Ting, D&G Soft Drink, Tropicana Tropics, Gatorade, Ocean Spray Juices, Ocean Spray Flavour Splash, Aqua Essential, Crystal Punch Water, 7 Up, Mountain Dew, and Ginger Beer, they receive a $200 coupon for entry.
Pepsi has partnered with many of Jamaica's leading stores and supermarkets islandwide, including MegaMart, Hi-Lo Supermarket and the Progressive Group, so as to ensure that everyone has access to Pepsi Cashmas.