'Pay Attention', a hip-hop series in St Andrew, lived up to its hype two Saturdays ago with its final staging of the year.
Scores of patrons filled South Beach Café's Club Indulge to hear music from Inztinkz, Fatalic and Deadline sound's DJ Laron, as well as see performances by Illicit King, France Nooks, Miguel James and NRG.
Illicit King opened the show by paying homage to hip hop that has a hold on him, but incorporating dub and rocksteady into his sound.
France Nooks came next with his brand of consciousness and urged the audience to continue supporting Jamaican hip hop.
After a short break, Miguel James took to the stage and brought much excitement with the help of his Sons of Liberty crew.
NRG, a trio comprising Iyah Gift, Rseenal and Makonnen, closed the show, exhibiting a variation of styles and sounds that fuse hip hop with reggae and dancehall.
"This was an excellent show and I believe we delivered what we promised," said Raquel Allen, Pay Attention's public relations manager.
"We have to thank all our patrons for their support, as well as the media, especially our most recent partner, Hype TV."
Pay Attention, which has been held since April 2012, linked up with the entertainment cable station in October to provide greater exposure for the Jamaican hip-hop scene.
In addition to airing regular Pay Attention spots with local hip-hop artistes, the station will be sharing highlights from the show.
"I was thrilled by the most recent staging of Pay Attention and I look forward to showing Jamaica the last real underground movement in local music," says Hype TV CEO Johann Dawes.
"This is just the beginning as there will be a lot more local hip-hop content coming in 2014."
For more information about Pay Attention, follow @PayAttentionJA or visit the Facebook fan page at http://www.facebook.com/payattentionja.