Jermaine Francis, Staff Reporter
FOR THE last three years, Shevon Morgan and two of his friends, Roberta Douglas and Jerome McFarlene, have quietly found a way to rouse their huge social-media following into giving back during the Christmas season.
Since 2011, Morgan said they have used their Facebook page, 'Mad People Corna', to raise funds in an attempt to feed as many of Kingston's homeless as possible.
"Me and my friends came together and decided that we could start to push something - because we have some positive people on the page - and see what the outcome would be."
The 26-year-old warehouse supervisor said what started out, initially, as a comical Facebook page, has now turned into somewhat of a movement with more than 48,000 followers and has spawned another page, 'Proud Jamaican', which now has more than 54,000 followers.
He said, through these pages, and with the support of other Facebook pages such as 'I Am A Jamaican' and Richie Drenz, they have managed to expand the now annual event from initially feeding 200 persons in 2011, to more than 500 last year. They are now looking towards feeding more than 800 homeless persons in Kingston and St Andrew on December 29.
Grassroots community service
"We don't ask for any corporate sponsorship because our intention is to just show people that corporate companies don't have to come on board for you to do things for your own people," Morgan added.
He expressed that the support has been growing annually and Jamaicans in the diaspora, and at home, have latched on to the movement.
"People donate via Paypal, Western Union and all those things from all over," Morgan said, adding that they have also started using the social-media crowdfunding app, FundRazr.
He said, this time around, they will be expanding the charity beyond providing the needy with a hot meal, and to providing clothing and shoes.
Morgan also intimated that the minds behind the Facebook pages involved are also looking at how they might expand their work beyond the holidays into 2014.