Think Right: Red Stripe urges responsible drinking

Published: Tuesday | December 17, 2013 Comments 0
Dianne Ashton-Smith, head of corporate relations at Red Stripe, enjoys the company of entertainers Agent Sasco (left) and Wayne Marshall. - Contributed Photos
Dianne Ashton-Smith, head of corporate relations at Red Stripe, enjoys the company of entertainers Agent Sasco (left) and Wayne Marshall. - Contributed Photos
Miguel Alameda, manager of Celebrations Brands, talks about plans for the National Think Right Campaign with Simone Thaxter, human resources manager at Red Stripe.
Miguel Alameda, manager of Celebrations Brands, talks about plans for the National Think Right Campaign with Simone Thaxter, human resources manager at Red Stripe.
Jomo Cato (left), head of marketing and innovation at Red Stripe, speaks with Clyde Duncan (centre) and Chris Williams of Proven Investments during the launch of the National Think Right Campaign.
Jomo Cato (left), head of marketing and innovation at Red Stripe, speaks with Clyde Duncan (centre) and Chris Williams of Proven Investments during the launch of the National Think Right Campaign.

On Friday, December 13, beer giant Red Stripe launched its National Think Right Campaign at Jamaica House.

The company is already playing its part in encouraging responsibility on the part of its consumers through its Drink Responsibly campaign launched in 2008. The campaign encompasses detailed plans of action, in partnership with government, law-enforcement bodies, public-health communities, and others to achieve the commitment to reducing underage drinking, driving while drunk, and retailer engagement.






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