Fashion meets mobile accessories
Krysta Anderson, Gleaner Writer
With the festive season promising high expectations and many surprises, what better way to show someone how much you care this Christmas by picking out a phone or an iPad accessory designed to reflect and express an individual's personality? Well, look no further. Cellairis can offer just that and so much more.
It was certainly quite a fanfare at the official launch of the Cellairis accessories store, held at the lower Manor Park Plaza last Wednesday night.
From the bright lights to streams of white decking out the stage on the outskirts of a new mobile accessories store, sophisticated chic patrons in attendance indulged in cocktails to the sound of house music, toured and explored the many fancy product options on the inside, while awaiting the start of a whole new style enterprise.
The company, originating in Atlanta, Georgia, has been thriving internationally, recognised as one of the fastest-growing and most innovative tech companies of its time. It was from this success that the decision was made to open an enterprise in the Caribbean, and they made Jamaica their first stop.
The beauty of Cellaris is in the designs. Ranging in many sizes to fit BlackBerrys, iPhones and iPads, ladies can look forward to cases which come in glitter, glam, shimmer, sparkle, bling, elegant and professional. The men aren't to be left out as durable and stylish cases are also available for those interested. Bluetooth headsets, stereo boxes as well as screen protectors are also among the store's supplies.
Sancia Bennett-Templer, the Jamaican enterprise owner, welcomed all to the event and appealed to the ladies that they should express themselves. Grateful for the opportunity to set a new trend, she was lauded by the likes of Cleveland Charles of the United Stated Embassy, who pointed out that the timing of the store opening is good, right in the holiday season, and wished her both good luck and good fortune.
Marty Welch, vice-president, franchise sales for Cellairis, noted that he was happy to be in Jamaica and excited to be at his first stop of expansion, spoke of the great partnership between the mother company abroad and this one in Constant Spring. He thanked everyone for coming and was confident in seeing growth and development.
Minister Sharon Folk-Abrahams congratulated Bennett-Templer on her venture, expressing sheer joy in being there and being a part of a wonderful occasion. She declared, "The trend has shifted from food to retail in enterprise investments. The employment and training of a number of young individuals who are in the store shows the commitment that Sancia has to Jamaica."
Formalities aside, they went straight into the highly anticipated mobile accessories fashion show. Male and female models were seen strutting the runway, sporting classy cases, some in the form of clutches and pouches for BlackBerrys, iPhones and iPads devices. Many were surprised at the radiant designs and, later, some were even lucky to go home with a free case for themselves.
The closing of the fashion show saw a busy store with festive purchases being made by guests.