The Jamaica Tourist Board (JTB) will, in 2014, be expanding its marketing campaign in Brazil, Russia, India and China, (BRIC) countries and, by extension, South Africa.
This is in an effort to give brand Jamaica an even greater presence in the global marketplace as well as to increase the island's potential from tourism earnings.
The move to expand into the BRIC countries has come on the heels of what has been described as a successful marketing drive undertaken in the Scandinavian market.
These services commenced on November 23 and December 16 and will run between now and at least until April 15 next year - the official winter tourist season.
"We are confident that 2014 will be an exciting year with tremendous growth for tourism in Jamaica. We feel good knowing this is going to happen and we are going to make it happen," affirmed Sandra Scott, deputy director of tourism.
Scott said Director of Tourism John Lynch, and Minister of Tourism and Entertainment Dr Wykeham McNeill recently visited Brazil and it was hoped that their visit could result in a direct flight service taking place between Brazil and Jamaica in the near future.
fantastic winter season
The deputy director said both the JTB and the Ministry of Tourism were expecting a fantastic winter season, hopefully breaking previous records.
Jamaica is already on the cusp of setting an historic record, when tourism officials will welcome and host its 2,000,000th visitor in a matter of days.
Scott explains: "We have foot soldiers who are pounding the sidewalks daily in the traditional markets, as well as new and emerging markets in Latin America and Europe and some areas in the United States and Canada that are untapped. We are always on the road and always negotiating with airline companies to get flights to service these routes into Jamaica."
"The more flights we negotiate, the more passengers we will have coming into Jamaica to experience our culture, food, attractions, and a diverse accommodation sector," Scott said.