Capitalise on 'Voice' victory

Published: Friday | December 27, 2013 Comments 0


Jamaica went into a frenzy as Carson Daly, the host of the NBC's competition 'The Voice', announced that Jamaican songbird Tessanne Chin was the 2013 winner. Screams could be heard echoing through windows as the wish and expectations of many were fulfilled.

Tessanne joins the lists of Jamaicans who have and continue to draw attention to the island in a positive way. The world looked on as she flawlessly navigated her way from the blind auditions to become the winner. Tessanne now joins the list of Jamaicans that foreigners can identify with when you say Jamaica.

Now the Government should have dialogue with the artistes to see how they can use this opportunity to help market Brand Jamaica to tourists. Jamaica was seen as a reggae nation with the great Bob Marley, and a sprinting nation with the legendary Usain Bolt.

Ms Chin adds to the diversity of talent this little island of 2.8 million has. People travel from all over the world just to experience the speck on the map that produced talents like Jimmy Cliff, Shabba Ranks, Marion Hall, Sean Paul, the Marleys, Tessanne, and many more. The Government of Jamaica, especially the tourism sector, should seize the opportunity provided by 'The Voice' to sell product Jamaica.

Bob Marley's song One Love was awarded Song of the Millennium by the BBC in 2004, now in 2013, Tessanne 'The Voice'. Let's not allow anymore of our local talents to go to waste.

Dr Wykeham McNeill, tourism minister, the mike is in your hand. Congratulations, Tessanne!

Hezekan Bolton

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