Don't be naive about music's influence

Published: Friday | December 27, 2013 Comments 0

THE EDITOR, Sir:

I have read a little of the exchange between Mr Boyne and Minister Damion Crawford, and wish to register my support for Mr Boyne's position on the matter of the negative influence of music with violent lyrics.

My contribution is that the influence of the media - especially electronic media through which the music is transmitted - is demonstrated through the eagerness with which powerful persons rush to make use of these channels. It is well known, for example, that the cost of advertising is significant, but business persons are willing to pay these high prices because it is an investment on which they fully expect to make a profit. They project that people will be influenced by what they see and/or hear in catchy, entertaining advertisements, and this influence is demonstrated through actions when the public buys the product or service. This is not only a well-known principle, it is also an acceptable business practice which astute business persons will take advantage of.

Since we know this, why do we become hypocritical about the matter when music and other entertainment forms are involved? Music, accompanied by an infectious rhythm which is played repeatedly, is unlikely to be any less powerful or influential. The vision we sing of in our national anthem is the ability to see how the decisions we make in the short term will affect us for good or evil in the long term. Please, please, let us take the decisions that will work for the good of this nation.

H. Fisher

Runaway Bay, St Ann

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