While thousands of cruise-ship passengers lined Montego Bay's Hip Strip on Christmas Day, 100 local children from the neighbouring Spot Valley District in St James played tourists for a day.
The strip, located on the popular Gloucester Avenue, had an excellent mix of locals and tourists, and the Jamaicans present were not only workers.
Children, ranging in ages from two to 14 years old, were recipients of gifts and goodies, courtesy of Exclusive Holidays' Fred Smith, his sister Kareen and his staff.
The event, Smith's annual Christmas treat, was held at Burger King in the tourism capital.
Smith, who was born in the community and now chairs the Spot Valley High, spoke with The Flair while vacationing with his family overseas. "I look forward to giving back to the community annually, it is our way of saying thanks, while reminding the children in the area that they are loved."
The youngsters were treated to lunch at Burger King, while Exclusive Holidays driver Courtney Dixon played the role of Santa Claus.
"You cannot imagine what it feels like to dress up and serve these children, who are the future of this country. Just the look of satisfaction on their faces makes my day," Dixon said.
Dixon has held the position of Santa Claus for the last five years, a role he carries out with pride.