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Powell signs with Peek

Published:Saturday | February 8, 2014 | 12:00 AM
Powell

Kingston, Jamaica:Jamaican sprinter Asafa Powell has partnered with Finnish mobile application development company, UGmore, to provide extensive and exclusive content on the company's social media service Peek.

Peek is a mobile social media platform for celebrities giving their fans and followers access to world-class and exclusive content, from the glitz and glamour of every day stardom to the behind-the-scenes normalcy that rarely goes noticed.

Powell, who has broken the sub-10 barrier in the 100m more than 80 times, is the only Jamaican athlete to be featured on Peek.

"Being apart of the diverse line-up of public figures who use Peek is exciting to say the least. One of the things social media have done, and you've heard this many times before, is bring communities of people together. Peek represents the next level of interaction and sharing," Powell said.

For its part, UGmore, co-founded by entertainment, web, mobile and games industry veterans, says Powell is a welcome addition to the stars already using Peek.

"I want to warmly welcome Asafa to our team of Stars. We hope that Peek can assist him in continuing both his remarkable track and field career and long-lasting, extensive charity work among the youth in Jamaica," says UGmore CEO, Toni Eurasto

Every day more than 500 million people follow approximately 50,000 celebrities and stars in social media. None of the stars are making any revenue directly from it. Peek will change this. In addition to this, fan products and services are a part of merchandising business that is forecasted to grow 2.6 per cent to US$20.6 billion globally by the end of 2015 (PWC, Outlook of The Global Sports Market To 2015).

"Disrupting and reshaping any industry is always more than interesting. Peek is the first mobile, or any social media, to connect athletes, rock bands, artistes, actors, beneficiary organisations, communities and brands with their fans, and share the profits with those who are performing and producing the content," said Eurasto.

Any fan can download the application for free from Apple's App Store and Google's Android Marketplace.