New JNSBL website targets techies, young professionals
JN Small Business Loans Limited (JNSBL) has upgraded its website, JNBSL.com, to facilitate online applications for its loan products and provide easier access for mobile device users.
Philip Bernard, general manager, JNSBL, says that the new website will not only allow people to begin the application process while on the go; but, it will also position the 13-year-old loan company to reach a growing pool of younger and tech-savvy persons, who are seeking financing to launch their own operations.
"Although Internet access in homes is not as high as mobile telephone penetration, we are aware that a vast number of Jamaicans are accessing the Internet via mobile gadgets," Bernard stated.
"We are aware that the landscape of micro and small business is changing, and while it is not changing as rapidly as in developed countries, there is a growing tech industry; and our entrepreneurs are not only becoming younger, but they are moving away from traditional media to access information and financing," Bernard explained.
"This avenue allows our clients to start their application without having to call or visit us. And, once the application is submitted, a field officer will contact the client, speak with them about the application in terms of the status and possibility for providing financing," he further explained.
The loan company also plans that by year end, clients will be able to complete the full application online. However, beyond initialising the application process, Bernard explained that the site also allows users to access information in a dynamic way, as they can browse the company's social media pages while surfing the site.
"This way, a user will be able to interact with us as they visit the site; and, we will also be able to respond to their queries and concerns in a timely manner," the JNSBL general manager stated.
In addition, users can also access the company's crowd-funding platform at ISupportJamaica.com from the JNSBL homepage, as well as information about all of its products, services and initiatives. And the loan company's locations are mapped on the site, using Google maps, so that prospective clients can readily find a JNSBL branch.