Thu | Apr 26, 2018

SportsMax to stream Champs 2014 live

Published:Thursday | March 13, 2014 | 12:00 AM


Track and field fans from anywhere outside of Jamaica will have the chance to watch the ISSA/GraceKennedy Boys and Girls' Athletics Championships (Champs) live, as International Media Content Ltd. (IMC), parent company of cable sports giant SportsMax, has for the third time secured international television and Internet broadcast rights (excluding Jamaica) for the March 25-29 event.

SportsMax, after a one-year absence in 2013, will broadcast Champs from Wednesday (March 26) to Saturday (March 29) starting at 1:30 p.m. each day, to 27 countries in the Caribbean on their cable network. Champs will also be aired on cable in the New York Tri-State and Toronto, Canada, via SportsMax's sister station, CEEN TV.

SportsMax will also provide a free live stream to anyone, anywhere outside of Jamaica, accessible via the CEEN and SportsMax websites and on the social media pages. Champs will also reach some 10 million viewers in the Dominican Republic via SportsMax's newest channel, CDNSportsMax, which is available free in that country.

The broadcast will include live, daily coverage from the National Stadium, with a star-studded team that includes track gurus Hubert Lawrence and

Lance Whittaker, as well as double Olympic gold medallist, triple World Champion and IAAF World Athlete of the Year Shelly-Ann Fraser-Pryce, and former Jamaica College long jumper and high jumper Jermaine Deans.

SportsMax and CEEN Marketing Manager Tanya Lee believes Champs fans are in for a treat.

"We are pleased to bring Champs to the world again this year as we see the value of Jamaican track and field not just to Jamaicans locally, but to the world wherever Jamaicans and fans of Jamaica reside," said Lee.

"The talents of our athletes deserve global promotion and recognition and this is what we aim to continue doing through our free Internet stream and maybe even break some viewing records again like we did in 2011."

IMC had also acquired the rights in 2011 and 2012, setting a Caribbean streaming record in 2011 with more than 4.4 million page views and 53,319 total unique viewers emanating from 127 countries, including the United States, the United Kingdom and as far as Iraq and Moldova.