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Konshens signs the papers - Becomes a Pepsi brand ambassador

Published:Thursday | March 20, 2014 | 12:00 AM
Dancehall artiste Konshens (right) makes it official and signs the contract with Pepsi Jamaica to be its brand ambassador while Mitchell Watson (centre), marketing manager, Pepsi, and Miguel Alameda, general manager Celebration brands, look on, at the Pepsi head office on Spanish Town Road. - Contributed


Riding high on the success of its Pepsi Music campaign, the drink company has inked a deal with Konshens, one of dancehall biggest and brightest stars.

Konshens's musical career began in 2005 while he was working with his brother, Delus, in the duo Sojah, but it was not until the release of his first solo effort, Winner, that the reggae and dancehall community really began recognising his talent.

The messages in this song rang true for many Jamaicans and it became an instant hit.

Over the years, the artiste has been building an arsenal of hits, including This Means Money, Good Girl Gone Bad featuring Tarrus Riley, and Realest Song.

He has performed on almost every major reggae show across the world and has racked up several awards.

Ideal choice

According to Carla Hollingsworth, brand manager, Pepsi, Konshens was the ideal choice.

"Konshens is an extremely talented, ambitious, young entertainer. He has shown his skill on the stage, and in musical circles he has demonstrated professionalism and dedication, some of the attributes that we like to see here at Pepsi," Hollingsworth said.

"He will be a part of the relaunch of our Pepsi Bubbla campaign which we are ecstatic about. We will also have Konshens as the face of the Pepsi Music Platform in Jamaica. To celebrate this major signing, Pepsi Jamaica will be reintroducing Pepsi Bubbla at $50 for a limited time," Hollingsworth explained.