Mon | Aug 26, 2019

Lippies by Shana

Published:Monday | April 7, 2014 | 12:00 AM
Made with castor oil, these lip colours not only make your lips look good, but make them feel great as well.
Founder of Lippies by Shana, Sushana Cole.
Lippies in a traditional packaging (from front): berry blue, gum drop, lemon drop and wintergreen.
Lippies by Shana lipstick in a sleek container that you can slip into any purse. Shades are (going clockwise from front): chocolate cake, black widow, once upon a time and mellow.
Lippies by Shana's lip paint. Shades are (from left) red light, patriotic, amp, sherbet, popular and refreshment.-photos by Gladstone Taylor/Photographer
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Jody-Anne Lawrence, Lifestyle Reporter

The beauty industry is a multibillion-dollar one, and now a Jamaican has got in on the action. On March 22, Sushana Cole launched her local line of lip colours, Lippies by Shana.

A make-up artist and proprietor of All Dolled Up Cosmetics, Cole decided to start this venture based on the demands of her customers.

"Well, my customers are always coming in and asking for all sorts of colours. They have asked for yellow, blue, green, and sometimes, I even wondered where they were coming up with these colours. So being a lipstick lover myself, I wondered why don't I start a line of lipstick," she told Flair.

It was not an easy task, but she was determined. "It took me approximately eight months to find the right manufacturer that had what I was looking for," she recalls. "I wanted one that could provide the bright colours that I was looking for and ingredients like castor oil that provides moisture for the lips, containers and, of course, good customer service."

After everything fell into place, Lippies was launched with 29 shades of lipstick and seven lip paints. The name, inspired by the body part for which they were made, was the obvious option for Cole. The names for the colours, however, are more exotic and fun. They include tasty, cotton candy, once upon a time, red light and popular. Cole also has a lip primer, sugar lip scrub and lip glitter that are expected to arrive in the island at the end of the month, but no lip gloss.

"I want to focus on the bright colours, and lip gloss is not a part of the brand that I am trying to build. However, I would like to add a foundation kit, with foundation and concealer - all that a woman needs in one place," explains Cole.

Lippies by Shana are available at All dolled Up Cosmetics located at Shop #7 Park Plaza (Half-Way Tree), Kingston, or make your orders online at www.alldolledupbyshana.bigcartel.com.

jody-anne.lawrence@gleanerjm.com