Sun | Sep 23, 2018

LETTER OF THE DAY - Ja business promotions a far cry from reality

Published:Saturday | August 9, 2014 | 12:00 AM

THE EDITOR, Sir:Over the Emancipation weekend, I was in a supermarket and heard a representative from Victoria Mutual on radio promoting her company's products. I cannot recall her name just now, but the excellent job she did really created an impression on me and other shoppers who commented publicly .

I was really sold. When she stated that one can just walk into any branch and activate an inactive account, I decided that, come Monday morning, August 4, I would be doing just that.

So I armed myself with my taxpayer registration number (TRN) and driver's licence and went to the Portmore branch with my funds to reactivate at least one of my three inactive accounts and merge the others into it. This was with a view to participating in one of the products she so ably promoted. You can imagine my disappointment when I was advised that they could not take my cash just like that, even though there are three accounts for me on the system.

Instead, I was required to submit a long list of items, including my TRN card, valid ID, passport (yes, valid ID plus passport), marriage certificate, death certificate (for my late husband whose name is not even on any of those accounts), two references, birth certificate, and proof of address.

This is a far cry from what I was expecting. I, therefore, left the office after a long wait, since I was referred to the information officer, who really needed some assistance, as his work area was extremely busy and he had been running around trying to get things done outside of his work area. I achieved nothing. I subsequently spoke to a very professional and patient customer service personnel at the call centre who advised me that the process as explained before remains the same.

easier transaction methods

Businesses need to develop easier ways to facilitate transactions in Jamaica and to meet the needs of persons with various circumstances. I recall watching one of my daughters, who is living overseas, sitting in her living room and submitting an application online to open an account at a credit union.

She received a response within 24 hours as promised that her application had been approved. This response included a welcome letter, introduction to several products, along with the list of methods by which she could make the deposit, as well as advising her to change her password prior to making the deposit. After making the deposit, she received a confirmation of receipt.

Yes, on many occasions, companies and individuals advertise or promote stuff that is a far cry from the actual experience. I find this quite disappointing.


Portmore, St Catherine